Monthly Archives: June 2011

Push-up bikini tops for 7-year-olds? Too sexy, too soon

Abercrombie & Fitch, the American clothing retailer infamous for its highly sexualized and occasionally racist advertising, recently revised the description on its Abercrombie Kids‘ line of triangle bathing suit tops  from “push-up” to “lightly padded.” (Watch CNN coverage of this subtle marketing shift here.) Asking why girls and pre-teens need to push up what they don’t actually have seems kind of pointless when you look at the image they’ve chosen to illustrate the swimwear line: a headless, extremely thin young woman with boobs. Nothing girlish about that body.

And that’s exactly the point.

These “lightly padded” string bikini tops are all about giving the illusion of boobs. Apparently this is desirable in third grade, because that’s who is being targeted. Abercrombie is a repeat offender here; in 2002, they bowed to public pressure and pulled a line of girls’ bikini and thong underwear printed with slogans like “eye candy” and “wink wink.”

It’s easy to point a finger at Abercrombie, but it’s clearly not just them. A recently released study of children’s clothes for sale in 15 popular U.S. stores found a full 30% qualified as sexualized (meaning it emphasized a sexual body part, had characteristics associated with sexiness or had sexually suggestive writing).

Why is this a problem? Well, it teaches kids that their own bodies should be judged by the narrow standards of others – according to very rigidly defined ideas of beauty and desirability. This kind of self-identification is consistently linked with depression, low self-image, low self confidence and body dissatisfaction. Kids learn that their bodies are for the pleasure of others — but only if they fit into these very strict, highly idealized parameters.

It also encourages kids to display their bodies in sexual ways years before they have the maturity, judgment and experience to handle to responses they will generate from others.

The American Psychological Association published a report in 2007 on the “broad and increasing problem of the sexualization of girls,” in which they listed the potential areas of negative fallout: cognitive and emotional consequences, mental and physical health, sexual well-being, attitudes and beliefs, impact on others and on society.

Among their recommendations, they suggest parents and educators use instances of sexualized ads and articles of clothing to talk to their kids about what they see. They also suggest positive alternatives to sexualization, including a focus on physical fitness, intelligence, cultural diversity and social sensitivity. Finally, it makes sense for parents to speak up when they see something objectionable in a store.

References: Goodin S et al (2011). “Putting on” sexiness: a content analysis of the presence of sexualizing characteristics in girls’ clothing. Sex Roles; DOI 10.1007/s11199-011-9966-8

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Giving our kids ALL our attention in a half-attention world (at least some of the time)

Your messages are waiting.

My newly minted 8-year-old chose today as her mental health day. I give each of my girls one “free” day a year, when they get to take off school and hang out with me, doing whatever they like. It can get a bit complicated with my work schedule, but basically they get most of the day to sleep in, get more than their usual 30 minutes allotment of daily screentime, go for lunch, a walk with the dog, a trip to the library, etc.

It can be a bit of a challenge to fit in one-on-one time with three kids, so this is a little bonus for all of us. One day a year may not seem like much, but it does feel very special when it finally comes round.

So my little one and I hung around the house all morning, and I have to admit that I squeezed in some work on the computer while she parked her brain in front of the Family channel. I did feel a teeny bit guilty about this, but she was very happy to have uninterrupted access to the TV for a bit.

She chose a nice brunch type place for lunch and when we were handed the menus, my cellphone buzzed. She rolled her eyes and looked frustrated.

“Promise me no talking or texting during our lunch.”

Ouch. That hurt. I know I’m a bit of a Crackberry addict, but here it was out of the mouths of babes.

I promised her not to touch it, and I put it in my purse so the blinking red light wouldn’t torment me through the meal. It was really, really hard not to pick it up. But I managed it. And we had a great conversation about turning 8 and what she’s been reading and we squeezed in several rounds of hangman on our Nutella-stained paper placemats (I take my kids to the fanciest places.)

But her insightful comment made me think about the whole phenomenon of “half-attention,” where our parenting time gets diluted into the “hmmmmms?” and “reallys?” and “OKs” we dole out while our brains are actually tuned into the email or Facebook feeds on our cellphones.

Kids pick up on this from a very young age. They know when mom or dad is not really paying attention. And very soon, dear parents, often sooner than you think, they will have their own cellphones. And when you ask them what happened at school that day, they will answer “hmmmmm?” while typing madly on their own screens.

Ask yourself:

  • How often are you talking on your cellphone when your kids are in the car, instead of talking to them?
  • Do you allow your telephone to disturb you during family dinners?
  • Do you check your email and/or Facebook or Twitter feeds while watching your kid’s soccer game, hanging out at the playground or taking them out to restaurants?
  • Do your children or spouse ever have to ext you to get your attention, even when you are all under the same roof?
  • Have you recently found yourself looking at your phone instead of your child while s/he is talking to you?
  • Have you ever looked up from your phone to realize your kid had given up on your attention and wandered off to do something on their own, and you didn’t even notice?
  • Or worse, especially with little kids: Have you ever looked up from your phone to find they have gotten themselves in an unsafe situation, an altercation with another kid, or just taken off without you?

If you’ve answered yes to two or more, you might want to think about the impact your cellphone habits are having on your family relationships. After all, you are ultimately the one in control, and it is possible to turn it off, or down or put it away during key moments. Because your messages will still be waiting for you after dinner, or your daughter’s swim meet, or the playground.

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How much privacy does your kid give up in 1 hour?

This fabulous article from Common Sense Media (one of my favourite non-profit sites for frank reviews of movies, TV shows, books and music for kids and teens) tracks one woman’s efforts to figure out what information is given away when her 12-year-old daughter plays and does homework online.

Christina Tynan-Wood writes about her decision to allow her pre-teen to have an account on Facebook, despite that site’s policy of only allowing those 13 and over to legally open an account. She isn’t alone – it’s an issue I’ve struggled with as well. Like Tynan-Wood, I felt that saying no to Facebook had a social impact for my twin daughters. And as I discuss in this article, allowing them on the social media website with strict rules and supervision meant I could help them make sense of it while they were young enough to still listen to their mom.  According to Consumer Reports, 7.5 million Facebook users are under 13.

One practical impact of the parental decision to allow our kids on Facebook is the massive amount of information these (and other) sites are able to collect about their activities online.

It’s the social networking sites, though, that give me the most pause. It might not seem like a big deal: She installs a silly app, plays a game, “LOLs” on photos, posts a picture, announces what she’s doing, creates a fake job, and “marries” her classroom crush. She’s having a blast.

But the apps aren’t really free. She often “pays” for them by allowing access to her — and sometimes her friends’ — profiles. Add this to the information that she and her friends willingly provide, even the fact that they’re friends, and collect it all into a dossier, and you’d have quite a portrait of my little girl and her crew. The companies that collect this data claim that they never connect this information to individuals, and Facebook prohibits app makers from transmitting data to outside companies — but large breaches have happened.

And what happens when my baby isn’t a baby anymore? Will “the machine” have created a detailed analysis by then of what sort of employee, insurance risk, or student she’ll be? Will it understand that she was playing around when she claimed to work at IHOP? Will it know that the girls didn’t understand what it meant when they called each other prostitutes? Will it strip these games of context, feed it to a database as fact, and sell it to credit companies, insurance agencies, employers, colleges, marketing firms, or the highest bidder? That sounds paranoid. But there have been so many mistakes, break-ins, breaches, and accidents in the world of data collection that the CEO of Sony recently announced publicly that he can’t guarantee the security of Sony’s video game network or any other Web system in the “bad new world” of cybercrime.

These are really important questions. We tend to be kind of laid-back about it because we can’t really see it happening on the surface, but the sheer amount of information collected about our kids is staggering. How will this affect them when they are 25? 40? The answer is we don’t really know. But clearly crossing our fingers and hoping for the best isn’t the best reaction.

The first response is awareness, among both parents and their kids. The second is education. How can we fine tune our security settings and firewalls? What kinds of information should never be given out online? How can we stay on top of the information about us and our children that is out there on the web? These are important questions to have with your kids from the time they are old enough to open their first Club Penguin or Moshi Monsters account. These are some of the questions I’ll be looking at in depth in future posts, and I welcome any comments or suggestions from readers.

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